- Strategy: In the face of political and social obstacles, we create simple, strategic plans that frame our clients’ issues and achieve their objectives.
- Campaign: Moving public opinion is often the fastest way to achieve our clients’ goals. Some of the strategies we employ include: media relations, coalition building, issue advertising, lobbying, grassroots efforts and digital positioning.
- Positioning: We develop positioning related to critical policy, legislative and litigation issues. We design messaging that stands out and ensures that our clients’ positioning is consistent with their public affairs needs.
- Third Parties: Strategically, we often recommend that a company align itself with a particular non-profit, nongovernment organization or political organization. These relationships increase goodwill, create allies, and generally make it easier to do business in the community.
- Governmental Relations: We interface with elected officials and staff to convey our clients’ messaging and positive story.
- Media Relations: We build and maintain ongoing relationships with relevant media editors, journalists and news anchors. Our media relations efforts include strategy development, story pitching, fact checking and reporter targeting.
- Social/Digital: Facebook, Twitter, Instagram, LinkedIn and websites are all part of a company’s public face. Our team audits existing platforms, launches your brand into recommended arenas, and monitors and shapes universal messaging.
- Content Creation: We develop content for print and digital platforms including white papers, briefing papers, talking points, Q&As, presentations, photography, videography, online commentary, websites and social media.
- Political Insight: We develop insights into policymaker attitudes and provide that analysis to clients. We also identify, map and monitor key stakeholder opinions on industry issues affecting our clients. This helps in understanding reputational risk profiles and allows us to identify ways to either lower or mitigate the impact of those risks.
